Merchavia

Management

The Board Members

Ilan Goldstein

Certified lawyer (USA) and senior manager in the Goldstein family global business of real estate and growth companies.

Ephraim Gerlitz

Manager of the Goldstein business in Israel .Holds more than 20 years of senior positions, mostly in the real estate business. 

Erez Alroy

Has been a director of the SHL Telemedicine (ticker SHLTN ) since its inception. Prior to his current position as Co-CEO he served as SHL Israel’s managing director. Mr. Alroy holds an MBA from the Hebrew University of Jerusalem.

Yaron Kaiser

Holds LL.B. Law (2006)  an is an active attorney since 2007.  Yaron is a senior attorney at Glusman & Co. legal firm and is in charge of various aspects of commercial law.

Michal Aharon

With more than 15 years experience in a senior positions, as a Chief Financial Officer.

The Board Members

Eli Arad | CEO

Mr. Arad has served as CFO in Numerous public companies as D medical Industries,  Bio-Cell, Biomedix Incubator ETC.. Eli has vast experience with Israeli startups and has served in numerous leading roles in the Israeli start-up sector. Eli has broad experience in all aspects of financial management as well as experience with Leading private and public placements by institutional investors and private investors. Eli worked at PWC Israel for almost 7 years.

Rani Lifshitz | Chairman of the Board

Attorney and economist with over 20 years of experience in various senior management positions in the fields of finance and energy in Israel and around the world.